Just because someone can’t attend your event…doesn’t mean they can’t attend your event

Digital and virtual conferences can still be an active experience

Conferences are impactful because they bring brands to life in a physical and tangible way for attendees. The experience lets them live and experience a brand’s story, creating a lasting impression that turns into brand loyalty. It is also a great opportunity to capture data points and increase understanding of your product offerings.

But what happens when someone can’t attend an event? There’s a multitude of reasons why, ranging from personal and professional scheduling conflicts to the worldwide pandemic we are currently experiencing with COVID-19.

When consumers can’t attend your event, you are missing out on a valuable opportunity to connect with them. Typical post-event content includes video of presentations or “sizzle reels” set to lively music. But these don’t capture the same feel of an event — it’s still a passive experience. Experiential marketing is about making the consumer an active participant to create that lasting impression.

Experiential and event marketers are looking to narrow the gap between a physical and digital event experience. That’s where eevo can help. Our platform allows “attendees” to feel like they were really there, from interacting with a fully rendered booth to watching the keynote speech from the conference’s actual main stage. The interactions aren’t just physical either. Users can have “conversations” with subject matter experts or sales reps for your brand through pre-loaded FAQs.

The restrictions of COVID-19 have re-emphasized the importance of strong digital strategy for virtual experiences in the events industry. Marketers and producers must adapt, but there is no true playbook at the moment. Let’s work together to write it. Reach out on eevo.com to learn more.